TECHNOPRENEURSHIP |
I just finished reading the “What makes Entrepreneurs Entrepreneurial?” by Dr. Saras Sarasvathy. It’s so very interesting to know the “causal” and “effectual” logic used by entrepreneurs in the face of an unpredictable future. So, here’s my thoughts about what I read:
Causal Vs. Effectual
All entrepreneurs begin with three categories of means
Expert entrepreneurs distrust market research; distrust attempt at predicting the future, “In commercializing new technologies, entrepreneurs often find that formal market research and expert forecasts, however sophisticated in methods and impeccable in their analyses, fail to predict where the markets will turn out to be or what new markets will come into existence.” Christensen (1997) and Mintzberg (1994). Expert entrepreneurs start with three categories of means: their identity, their knowledge base, and their social network. Theme of converting initial customers to partners. Entrepreneurs perceive the world around them as human-made, “Serial entrepreneurship is a temporal portfolio” – diversified over time rather than concurrently like a traditional investment portfolio. Sources: what-makes-entrepreneurs-entrepreneurial-sarasvathy.pdf |